Concept Collection 51

Yes, it's been a while. But it's better now than never, right? I'm currently trying to develop a new system for posting concept art that makes things simpler for me. (That's always the unreachable goal.) In the meantime, I'll do my best to keep this page updated a little more often.

One last thing. Help me out here. I know some of you think I've been "making you wait" for new concepts, but that's not how it is. Having said that, if you perhaps don't care for the designs in this set and feel like commenting to say something like, "I've waited months for this?!", don't bother. It'll only tell me there's no point to updating the page in the future. Rate the designs, move on, and check back later. I can't please everybody, nor will I try to do so. Just know that I'm doing my best to keep all aspects of Icethetics updated.

Collection 26: Long Time No See

As I was considering themes for today's concept post, I started wondering which teams have gotten the least love on this page. So I took a look back, and as it turns out, there are five teams that have yet to be represented with concept art in 2011. We'll rectify that today.

Now these teams won't have to feel left out. Coming in a future concept post, some phenomenal redesigns for another often overlooked group — the minor leagues.

Dreaming of the Jets

Though the city of Glendale just promised millions to support the Phoenix Coyotes franchise, nothing is final and no sale has yet been completed. And despite inching closer to a deal that would keep the team in its present home, we can't help but wonder if the team isn't destined to return from whence it came. So here are some Winnipeg Jets concepts that have been submitted for your enjoyment.

Also, we're debuting a new feature. You can now rate each concept, 1 to 5 stars.

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Dallas Hicks	While I often receive classic Winnipeg Jets concepts, typically the designer is merely copying the old design onto a Reebok Edge jersey template. Nothing we haven't seen before. Dallas, on the other hand, has gone a step further by creating a new brand — which would be likely in the unlikely event of the team moving back to Manitoba. That being said, he has incorporated the jet in the original logo into his design. And I like how the jet's exhaust forms the shape of a J and a hockey stick all at the same time.
Dallas Hicks	But wait, there's more! Dallas also came up with these. They're not necessarily from the same set, just different color options for the same basic concept. I'd be pulling for the two-tone blue/gold look, personally, as it's time to stop dressing every team in blue and red — even if it is traditional.
Connor Hanley	Connor's concept is more about striping and uniform design than original logos. He's borrowed the Houston Aeros short-lived primary mark (2002-2006) for the home and road while sticking with the classic Jets jet on the alternate. But it's the striping on these jerseys that are the most interesting and unique. My favorite is the blue one. NHL teams just don't look like that anymore. And that's a shame.
Jake Slavik	Jake has gone in a whole new direction too. His Winnipeg Jets are blue and silver, and flaunt their hopeful hometown. Of course we'd have to do some work on the numbers and nameplate on the back. Those would be all but unreadable from the nosebleeds. Forget TV. But I like the direction he's going with the colors.
Matt McElroy	But perhaps not all hope is lost. What if Coyotes fans get their way and keep their team. Obviously the ideal situation. Matt's trying this quasi-throwback look as a possible light alternate jersey.
Usman Shabbar	And now for something completely different. Imagine crossing the Coyotes with the Blackhawks. What do you get? Maybe something like Usman's design here. It's an interesting look, but I'm not sure it's something we'd ever really see in the NHL.

If you'd like to submit your suggestions for the possible future Winnipeg Jets team, you know where to send them. Or if you're passionate about Coyotes remaining the Coyotes, let's have some of those concepts too!

What's in a Third?

Monday is here again. But while you guys are headed back to work or school, I'm probably in a casino wondering what time it is or something like that. Not to rub it in or anything.

Here we are at the fourth of five auto-posts featuring all new concept art from talented Icethetics artists. Today's theme is another fan favorite — third jerseys. Several of you have come up with ideas for alternate sweaters based on what's actually being worn in the league right now. Let's get started.

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Ryan Haslett	The Pittsburgh Penguins are up first because we're pretty sure they're actually getting a new third jersey next fall. Folks keep saying the powder blue sweater is on its way out. Personally, I think that paves the way for an '80s style third reminiscent of the Mario Lemieux/Jaromir Jagr days, but I digress. Ryan's got a whole new set of jerseys here which includes a black third loosely based on the team's earliest NHL days — sans the blue, of course. But it might suffer from the same problem that Bruins currently have. That being both the home and alternate sweaters are black. One of them needs to be gold (I'm speaking both about the Bruins and Penguins). Gold will solve all their problems.
Charles Cadieux	Also in the east, the Canadiens introduced — or should I say re-introduced — a handful of vintage sweaters to celebrate their 100th anniversary. They started last season and continued into this one. One of the favorites was the blue one with the big white C. I believe Charles' attempt was to turn it into a third jersey but putting the classic CH we've all come to know and love, front and center. I'm torn. Part of me likes it because it means this jersey could stick around. But the other part of me says it's just wrong.
Brian Brideau	Moving ever westward, we now land in Nashville. The Predators have discussed making wholesale uniform changes to just simplify. Brian, here, thinks they'd be wise to just make a light version of the new third jersey and go with it. He's saved them the extra steps by having already designed it. This is hard not to like and the Preds are in need of some jersey overhauls. This could just be the ticket. The only thing I'm not sure about is the triangle on the white jersey. It's not necessary to making the logo stand out and it actually takes away from the simplicity effort. That aside, these are top notch.
Chris Fraterrigo	Sticking to the direction of the sunset, Chris Fraterrigo thinks the Avalanche could use a uni redo. And ever since the Age of Reebok was ushered in, I can't say I disagree with him. In this new set, the "modern" striping elements are gone. Instead, the simple striping from the new third jersey is carried over to the home and road shirts. And the alternate here is simplified losing all striping — which actually doesn't hurt it. I'm a big fan of incorporating the black into the burgundy sweater. However it's not done as well on the white one here. Overall, though, a solid look. The only thing I might add is some striping around the bottom — just so it doesn't look like a t-shirt.
Uncleben	At last we find ourselves as close to the west coast we're going to get today. I think the Coyotes have a pretty decent third as it is and this one may be a little cluttered. Still I'm a big fan of that paw logo and traditional jersey striping. It has its pros and cons. But the largest con is probably the use of the Maple Leafs' lettering and numbering. Huge no-no. But we won't crucify anyone for it. We just don't want to see it on a real Phoenix jersey is all.

One more auto-post to go! You'll see right here tomorrow morning at 9. But at this point, my concept art reserves are beginning to dwindle. If you've thought at all about dipping your toe into the artistic pool, email your designs to me at icethetics@gmail.com.

Freak Out Friday XLIV

Happy Friday, all! Right now, I'm on an airplane bound for Las Vegas. This is the first of five auto-posts that should keep you guys occupied with new concept art while I'm off getting married. I've scheduled one for every day that I'm away and each one has its own theme.

Today's theme is an Icethetics fan favorite: Freak Out Friday! For new readers, this was a very popular regular feature of the site when I used to get loads of concept art sent in. Sometimes it would miss the mark — meaning we would never want to actually see it on the ice. Here's what I mean...

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John B	The last time the Coyotes put a cactus on their jersey, it came to us in the form of one incredibly unpopular green third jersey in the late '90s. Unfortunately, this makes no improvements on that. The designer is obviously trying to take a bad page out of the Lightning and Senators' books by running the nickname across the front. Yotes works about as well as Bolts and Sens. And while the sand and brick colors are still used today in the Phoenix color scheme, the purple and green are not.
John B	While we're on the subject of colloquialism failures on jerseys, let's add Minny to the list. I think Wild fans would agree there's just no call for it. I don't want to dismiss this design out of hand, though. The striping is pretty nice, if not based somewhat off of Minnesota's current home and former third jersey. The red and beige color combo is one of the best looks in hockey right now.
Jules	Some of you may not necessarily be freaked out by this idea of a Kings third jersey, but I sure am. It may not be a popular notion, but I think one of the best uniform overhauls in NHL history was when the Kings switched to silver and black. Then they improved upon it by adding the purple back. But at no point do I want to see them wearing yellow on a regular basis again. The only way I could excuse it is for a special night with historical significance as a one-off jersey. But now that I've said my peace, I'm curious what the rest of you think of a return to the '60s color scheme. At least at that time the NHL wasn't overrun with only two colors. Variety is good.
Matt McElroy	But hopefully we can all agree that such a variety of color on a single jersey is not a plus. A deep purple sweater with neon yellow sleeves and silver accents is in the dictionary next to "ugly." That was harsh, but look, even the purple in the logo doesn't match the purple of the jersey itself. Same with the gold. And that numbering style is not a saving grace either. This jersey design needs to be buried. Deep.

So while I'm enjoying myself in Vegas, I hope this post freaked you out sufficiently. As I mentioned earlier, there will be new concept art posted right here automatically every day until Tuesday.

Strauss NHL Rebrand I

We're kicking off a new concept series today here at Icethetics. Designer Elliott Strauss has been on a mission to rebrand the NHL for the better. Some teams need sweeping changes, others not so much. For the 10-part series, Elliott set out with the following goals:

• Get rid of Reebok EDGE motifs like useless piping (Panthers), piping that randomly stops (Flames), unmatching home/away templates (Wild/Thrashers), awful-looking templates (Sens third), and teams with the same template.
• Come up with some brand new modern designs and make sure every team has a distinct identity.
• Pay attention to detail with fluid identities that feature striping that both makes sense and is consistent.
• Keep tradition when necessary.

I think Elliott is on the right track, for the most part here (though I may disagree with the need to make home and roads always match). Distinct identities, attention to detail and tradition are all important aspects to NHL uniforms. Let's see how they stack up!

All bold text in this post is in Elliott's own words. Artwork MAY NOT be reproduced without permission.

Washington Capitals

The colors stay the same, but the logo is new as I took the U.S. Capitol dome and combined it with a red star and circle — my version of the pre-Ovechkin primary.

Uniforms are a little top heavy but pants stripes help balance it out. The alternate is somewhat similar to the Capitals' current home, thought I thought the Weagle logo made a better crest.

A great start to this series. The only change I would make is to swap the home and third jerseys. To me, the Caps will always be red despite their late-90s identity crisis.

That Weagle as a crest is an incredible look that Washington needs to take advantage of one of these days.

Phoenix Coyotes

The sand color is darker here throughout the Coyotes identity.

With the jerseys, I wanted to move away from the extreme traditional look a little. Notice that the stripe on the bottom of the hem forms the same design between the jersey base and the pants as is on the arms. For that reason, the pants color had to change.

The road uniform is sand — just something different.  The crest of the alternate is based on an old patch they had when they still wore purple and green.

Another inspired concept here. I think the only missed opportunity was the sweater numbers. The rest of the design really works — even the non-white road sweater.

Florida Panthers

I took the Panthers' logos and updated them to be smoother and more intense.

The uniforms play heavily on the claw motif — even slight claw marks on the numbers.

The alternate relies on the contrast between navy and red.

The Panthers have had great uniforms since their inception in 1993 — at least until the Age of Reebok. What Elliott's done brings them back into the 21st century.

The jerseys are sharp and so are the logos. Very nice work as we wrap up this series debut.

Elliott Strauss is a talented artist whose work has been seen previously as finalists for both the USF Ice Bulls and KractIce logo projects here at Icethetics.

We'll certainly see more from him over the next several weeks.

In next week's edition of the Strauss NHL Rebrand, prepare for teh Oilers, Red Wings and Thrashers.

Concept Collection VI

That post featuring all the non-winning entries from the USF Ice Bulls logo contest is and probably will continue to stand as the LONGEST concept post in the history of Icethetics. Now it's time to get some new stuff posted.

One of my favorite artists, who I haven't heard from in a while, is Aaron Masik. He came up with these alternate logo designs for the Carolina Hurricanes.

Carolina Hurricanes concept logos by Aaron Masik

Ask any Southeasterner, myself included. That windblown palm tree is the classic hurricane image.

Ryan Haslett sent in a handful of jersey redesigns. He's put the Ducks in orange and managed to keep them from looking anything like the Flyers. How? No white and more modern striping.

Anaheim Ducks concept jersey by Ryan Haslett

He's also given the Coyotes a little something to improve their alternates. I think the lack of that brick color helps make it more different to the home and road sweaters.

Phoenix Coyotes concept jersey by Ryan Haslett

This next one starts taking us into the realm of the weird. Imagine the Nordiques lived to see the days of third jerseys. Could they have gone with red or would that simply have given the good folks in Quebec another reason to revolt?

Quebec Nordiques concept jersey by Ryan Haslett

Since we're here, we might as well go full on freak out. Jeff Kennedy considers a re-envisioning of that ridiculous bug from a decade ago.

Columbus Blue Jackets concept logo by Jeff Kennedy

Keep the concept art coming in — even if especially if its freaky. I'd like to be able to offer up new concept posts every few days. Email your work in at icethetics@gmail.com and don't forget to include your name so you can be credited! (By the way, this is just for fun so you don't have to give up any rights or anything like that. Just a way to share interesting ideas with fellow design nuts.)