Concepts Out of Thin Air
/We head to the Mile High City for the latest batch of concepts. Enjoy this Colorado Avalanche artwork.
 Matthew Duke |
At first glance, Matthew's concept may look like one for the old Colorado Rockies club. But look closer. It's all about the Avs. It's a unique design with a new color added. Should it replace what is arguably one of the best logos in all of hockey? Of course not. But I could see it gaining a following as an alternate. Maybe not the white one. I prefer the way the striping works on the burgundy sweater. Shameless promotion for Matthew: He's got a Carolina Hurricanes concept that will knock your socks off. I'll try to get it posted soon. |
 Ryan Haslett |
I'm not sure that removing the classic "A" logo is the way to go about making an improved Avs jersey concept, but what Ryan has isn't half bad. Plus, the Caps-inspired sleeve design gives the effect of snow-covered mountains. And I have been enjoying watching Colorado play in blue. |
 Glen Cuthbert |
But if you do have to replace the crest, I certainly don't think diagonal text is a good thing. The sasquatch footprint, however, could be a keeper. Glen has placed it on the original Avs third jersey for us. |
 Brian Brideau |
Perhaps the real solution is just to fix the striping on the Avalanche's home and road sweaters. Is Brian's Phoenix-style concept the cure-all? Maybe not, but it's a step in the right direction. Why not just go back to the original look from 1995? Don't let Reebok stand in your way. |
 Jeff Wozniak |
Finally, as we wait for word on the locale(s) for the 2011 Winter Classic, Icethetics artists are more than glad to throw in their opinions. Jeff pits the Avalanche, dressed as the Quebec Nordiques, against the Montreal Canadiens in the epic Battle of Quebec. Who wouldn't love to see that old Nordiques logo back on NHL ice? This would be a cool match-up for a Canadian game. Any other outdoor match-ups you'd like to see? |
Hope you liked those Avs concepts. Our creative designers work very hard. Up next: Elliott Strauss' NHL rebranding series returns this week! And, as a perfect segue, it starts in Colorado.