A More Intense Avalanche

Chris Fortier was aiming for a simpler, cleaner logo when he created this Avalanche concept. But weirdly, all I see is an emo kid's haircut. And yet that doesn't mean I dislike it...

A Retro NY Winter

Chris Fortier offers us some unique retro looks for the participants of the next Winter Classic. Of note is the Rangers taking on the look of their one-time rival, the New York Americans.

Vegas Gold

With less than a week until the big day, we know the Golden Knights won't have golden jerseys. But what if they did? Chris Fortier has a gorgeous solution.

An Old "O" Made New

Chris Fortier has taken a classic Senators concept and modernized it. It's a little jarring at first, but after you stare at it a while... it sorta works.

Superb Sabres

Today brings the start of a new era not only for Icethetics but for the Concepts page. Chris Fortier helps us usher it in with this gorgeous redesign of the Buffalo Sabres.