Connecticut Whale to Be No More?

Silly name and logo could soon be gone

It sounds too good to be true, but just three years after the Connecticut Whale brand was introduced, it may be disappearing, according to the Hartford Courant.

With Howard Baldwin no longer at the helm and new ownership in the picture, there's the possibility the franchise could revert to its previous (better) identity — the Hartford Wolf Pack. The article isn't specific about when the change would happen, but I'm hoping they don't do another midseason rebranding.

Evidence indicates return of Hartford Wolf Pack brand

Here's some of what writer Paul Doyle had to say on the matter — and why he thinks the Wolf Pack could be staging a comeback:

The Connecticut Whale brand was created by Howard Baldwin's Whalers Sports & Entertainment in 2010 and that company no longer runs the business side of the franchise, although it allowed current XL Center operator AEG to use the name and logo this season. The franchise is owned by MSG, but Global will run the team's day-to-day operation in Hartford and handle the marketing.

Unless MSG and Global decide to work out an agreement with WSE, the team's name will likely change. The team could return to the Hartford Wolf Pack, the name of the franchise from 1997 until it was re-branded in 2010. MSG has kept the brand alive by retaining uniforms and has even renewed the hartfordwolfpack.com domain name, updating data base information on the domain name Saturday.

Another possibility is to simply call the team the Rangers — Hartford or Connecticut preceding the name — although that could be a public relations risk. Returning to the Wolf Pack would be simple, especially with the still visible around the team and the XL Center.

The activity with the domain name is interesting. Why keep it if you have no intention of using it again? Plus, we all know the Connecticut Whale name and logo are just dumb.

I'm rooting for the Wolf Pack!