For Canada's Capital
/To thank Matt McElroy for his help over the weekend, I wanted to share one of his concepts today. What do you think of his stripped-down look for the Senators?
Boston's Own
/As the Pittsburgh Penguins return to a classic gold with their new third jersey, it brings up an old fight. Which NHL team should own black and gold? For the Boston Bruins, it goes back to the 1930s. But for the Pens, it's part of their city's tradition.
But a simple solution, like this one from Matt McElroy, could give the Bruins a one of a kind look that no other team could possibly duplicate. I say bring on the gold and brown!
Six-Pack: Matt McElroy
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Hope you're enjoying this week's Six-Pack Series. Up next is Matt McElroy with another half-dozen NHL teams. Standouts from this group for me are the Sabres and Jets. How about you?
Florida Gold
/Matt McElroy is simplifying the look of the Florida Panthers today. How did he do?
NHL Soccer Crossover
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Over the last two SportSwap Sundays, we've seen what soccer teams would look like with hockey uniforms. Today, Matt McElroy puts a twist on that idea with a look at what hockey teams might look like with soccer uniforms. And I have to say NHL team branding goes surprisingly well with soccer kits. Or maybe Matt's just that good.