Fit For Royalty
/John Elbertson tackles a new whiteless look for the Reading Royals.
Freaky Avs
/You know, I don't think the Colorado Avalanche have been featured very often on Friday around here. Artists usually come up with something brilliantly cool. But today John Elbertson has something that's brilliantly scary — to me, anyway. How about you?
All New IceHogs
/The IceHogs have always had a bit of blue in their logo since its 2007 introduction. But they've never used it in their uniforms — which have always been based on their NHL affiliate, the Chicago Blackhawks. So John Elbertson wanted to give them a look all their own.
Yes Sir!
/A new week brings a new third jersey idea for the Tampa Bay Lightning. John Elbertson goes with a traditional chest stripe and for the hanger effect resurrects a classic saying that only long time Bolts fans are likely to remember — former radio announcer Larry's Hirsch's famous bellowing of "yessir!" following a goal.
The New Quebec City
/John Elbertson envisions a new identity for a future NHL expansion franchise in Quebec City. Personally, I love the colors. What do you think?