ECHL 2010 All-Star Game logoToday, the ECHL unveiled the logo for the 2010 All-Star Game which will be hosted by the Ontario Reign. It is the 18th ECHL All-Star Game and will take place on January 20 at the Citizens Business Bank in Ontario, California.

You can see it here to the right. It's your typical minor league all-star logo. You take the host team's logo, incorporate some host city elements and wrap it all up with a pretty star-themed bow.

It's just like all the others. But they're all rather well done, actually.

Here's the official description of the new logo:

The logo features a front view of ECHL and the Citizens Business Bank Arena and utilizes the Reign colors of navy, grey and burnt orange. The team’s familiar shield is in the background with 'Ontario, California' below Citizens Business Bank Arena while '2010 ECHL All-Star' and an artist's rendition of the San Bernardino Mountains are featured above it.

For the seventh year in a row the ECHL All-Star Game logo was designed by Joe Bosack, who is the president and founder of The Joe Bosack Graphic Design Company. Bosack also designed the ECHL logo, the Kelly Cup Playoffs logo, the ECHL 15th Anniversary logo, the ECHL 20th Anniversary logo and the ECHL Hall of Fame logo.

That last bit got me thinking about something. It's what I mentioned on Twitter tonight. Icethetics should give some recognition to the individuals and design firms charged with creating the logos we all tend to bash or praise at the drop of a hat.

So I'd like to start a small side-project here on Icethetics wherein we gather information about who's behind all the logos we discuss every day. I don't have a name for this project yet, so if you think of something let me know.

UPDATE: I like "Behind the Brand" for the name of this project. Thanks Bill!

If you'd like to help out with this project, start doing some research and email in or comment with any information you find. I'd prefer a URL for design firms/artists still in business, but a name will suffice at the very least. You will need to provide some sort of proof so we don't credit anyone incorrectly.

Does this sound like a project you guys are interested in? If not, I'll drop it. But if it is, I'd love to start getting it put together.