All right, rarely will you catch me taking a newspaper to task but a recent story appearing on the Ottawa Sun's web site is laughable! I think it's fair to say that I've probably been paying almost as much attention to the new third jersey releases as the NHL marketing gurus actually doing the job. So try to understand my position as I write this.

The following make up the first four paragraphs of the article in question, written by Chris Stevenson.

The Senators will have another new look on the ice this season.

After a year's absence, most of the teams in the NHL, including the Senators, are expected to unveil another third jersey to complement their home and away duds this season (never mind that for many of the clubs these new jerseys will actually be their seventh or eighth versions over the last few years).

According to an image obtained by Sun Media and believed to be approved by the NHL, the Senators' third jersey could look something like this: Black with red and white trim and the word "Sens" climbing up from the right to left on the chest.

"I've seen a sheet that had the third jerseys on it and it was stamped 'NHL Approved,' " said a source. "That's the Senators jersey I saw."

The "image obtained by Sun Media" is this.

It was created by JerseyDatabase.com as part of a series of concepts based off of a report by Howard Berger back in July. I wrote about the concepts last month. See the next image, a screen grab from the original JerseyDatabase.com blog post.

Then a "source," which is a roundabout way of saying "anonymous poster on a message board," is quoted as saying he's/she's seen it on a sheet stamped "NHL Approved." Ok, my sides are sore from all this laughing.

Since when do legitimate news-gathering organizations quote blind sources on something this ineffectual? That's usually left to the likes of blogs — like Icethetics. I quote blind sources like it's my job, here.

By the way, I'd love to see this "approval" stamp and witness this 1950s bureaucratic process in action.

Anyway, sorry if my reaction came off as a little over-the-top, but I got a few emails linking to this story and I just wanted to offer my take on it. I'm all for "leaks" and such but let's call a spade a spade. This is just funny.

While the image above may be a close representation of what actually is the Ottawa Senators' new third jersey, this article doesn't have me convinced. What do you guys think? (Keep it clean, please.)