First, if you have no idea what the Icethetics IHA Project is then click here to get caught up.

You've seen the Atlantic, West, Northeast and Pacific Divisions. Now the one you've all been waiting for — the Great Lakes! Yes, that includes Buffalo, Toronto and even Detroit. Remember, your job is to take the name and colors and create an identity for a hockey team from scratch. Have fun with it!

You guys have been coming up with some great logos as you've seen with the first few divisions. This week we're voting on Northeast Division logos. The week after will be this division so that gives you about two weeks to work on your concept designs.

Now here are the new teams!

IHA: GREAT LAKES DIVISION

BUFFALO BISON / Buffalo, New York
white (F0F0F0), red (A70303) and black (202020)

COLUMBUS BRIGADE / Columbus, Ohio
orange (F26F03), blue (202272) and white (F0F0F0)

DETROIT LEGIONS / Detroit, Michigan
grey (B8C8C6), blue (1F83F3) and black (202020)

HAMILTON GENERALS / Hamilton, Ontario
tan (CDBE70), gold (907C20) and black (202020)

TORONTO KNIGHTS / Toronto, Ontario
red (D91313), grey (CECFB9) and black (202020)

I've supplied colors in hexadecimal format. Should you need RGB conversion, here's a decent resource. By the way, you aren't tied to the exact colors here. Feel free to alter them a little if need be. But please shy away from the standard colors like total black or total white or total red. Remember, be different! As similar as it might be to the NHL, it's not the NHL!

GUIDELINES
Once again, follow these guidelines when submitting your original IHA artwork:

• Don't steal artwork. I'm still surprised I have to say this but a number of people submitted logos from professional teams. This is supposed to be where you let your own creativity shine through. Send in something original!


• Submit three (3) logos: primary, secondary and wordmark. Use a white background. If your logo requires a white outline (think Lightning or Capitals), then use a gray background with the white outline included.


• Submit vector art if possible. I will accept .ai, .psd and .pdf files. If you cannot submit vector art, you must be able to provide high quality raster art in .jpg or .png files. No .bmp files, please.


• Try to stick to the assigned colors. Change them only if you deem it necessary and then explain why you made the change. Remember, the "fans" chose these colors and they're who you're working for in the end.


• Email them to nhllogos@gmail.com with IHA in the subject line. Please include your first and last name (it will not be posted). Please also submit your nickname which will be public if you don't want your real first name used.


• By submitting your own original artwork to the email address above, you agree to grant permission of its use for online or print publication by Icethetics. Do not watermark your logos or they will not be considered.


• And finally, be prepared to accept feedback and criticism of all kinds!

As always, you can email me questions directly or post them in the comments area. Start designing your logos! I look forward to seeing what you all come up with!