The firm hired by the NHL to redesign the league's Stanley Cup playoffs logos unveiled the new marks last week on their web site.

Torch Creative is featuring two new logos online. One is an update of the logo introduced last year. The other is solely for use with the Stanley Cup Final. Both can be seen right here on Icethetics.

The ribbon on the Final logo is an interesting touch. Wonder if it'll have any color to it. It'll be interesting to see which of these two designs takes the lead for the Stanley Cup Champion logo at the end of the season. I'm still pulling for my Bolts but it's looking less and less likely every day.

By the way, don't forget to check out my interview with David Young, designer of Team Canada's jerseys. I posted that earlier tonight. And just as a reminder, I'll be away until Sunday. Expect minimal site updates until then.